ALC Brothers and Sons was born from a simple truth: in today’s fast-moving world, appearance isn’t just about vanity — it’s about presence, discipline, and self-respect.

After witnessing how busy professionals, especially men, often lack a space designed for their grooming and mental reset, we set out to change the game. Inspired by the legacy of classic barbershops, the precision of Japanese service, the detail-oriented culture of the Middle East, and the practicality of premium subscriptions — ALC was created as a modern sanctuary for ambitious individuals.

We didn’t want another noisy, outdated barbershop. We reimagined the experience entirely. We moved on from the typical barbershop model — the loud debates, the hustle-bustle, the outdated vibe. transforming it into a calm, curated space where men don’t just get groomed, they reset and realign.

With thoughtful services, stress-free membership options, and a focus on total well-being, ALC does more than sharpen your look — it restores your mindset.