— CO-FOUNDER & CHIEF OF MARKETING

The architect of the ALC vision, Camron Tietcheu brings unmatched creativity and insight into the world of modern luxury grooming. As the originator of the ALC concept, his expertise in branding, design, and community building breathes life into every detail of the ALC experience. Camron’s commitment to elevating grooming into an art form ensures that ALC represents not just self-care, but self-expression, prestige, and personal excellence.

— CO-FOUNDER & CHIEF OF OPERATIONS

A master of his craft, Kofi Ansah-Dei embodies the discipline and precision at the foundation of every ALC grooming ritual. As Chief of Operations, Kofi upholds the brand’s uncompromising standards by shaping the training, skill, and professionalism of every technician. He leads the evolution of ALC’s proprietary techniques and service innovations, guaranteeing that every guest encounters refinement, care, and sophistication worthy of the modern gentleman.

— CO-FOUNDER & STRATEGIC ADVISOR

With a legacy of entrepreneurial excellence, Alain Logua completes the ALC leadership with his strategic prowess and extensive business network. His guidance secures ALC’s future as a premier destination for discerning clients who seek more than grooming—they seek an experience steeped in confidence, tradition, and prestige. Alain’s influence ensures that ALC Brothers & Sons is not merely a service, but a lifestyle.